Signals, not conclusions.

At Sincera, we provide you with accurate data signals, but we don’t draw conclusions for you—our role is to ensure the data speaks for itself, empowering you to make informed decisions based on the most reliable information available.

We're a data company, not a data provider.

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No spin on the ball.

Unlike most of digital advertising, Sincera’s business model is subscription-based. Sincera does not take a percentage of media spend, allowing us to maintain transparency, put you in control, and deliver the most accurate insights possible.

What exactly is Metadata?

Let's say you have a digital advertisement - it could be on Facebook, the New York Times, or the evening news. Metadata is information about the environment, content, configuration or device that the ad is running on - and it has serious implications for performance and safety.

Building Products with Metadata