The IAB Tech Lab has released OpenRTB v2.6-202409

Ari Paparo provides a thoughtful overview of The Trade Desk's Sellers and Publishers 500+

Our Co-Founder and CTO, Ian Meyers, recently joined the ID5.io team at the Cannes Lions International Festival of Creativity as a part of their Industry Leader Insights series.

IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions

The Trade Desk announces the top 100 publishers with the help of Sincera Metadata.

ContentIQ shutters following Sincera's recent MFA subdomain findings.

Free Access to Sincera continues - but registration is now required. Learn why.

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck

Sincera metrics will now include wrapper data from iframes

Resold MFA subdomains pose a threat to savvy buyers -- can they be programmatically detected?

The Sincera team will be attending the IAB Tech Lab Brand & Agency event on May 14

The Sincera team will be attending Cannes this year!

The Sincera team is heading to Programmatic I/O Las Vegas 2024!

Our Co-Founder, Mike O'Sullivan, joined Rob Beeler of Beeler.Tech and Paul Bannister of Raptive to discuss the AdTech Economic Forum

Sincera has been hearing all sorts of questions from publishers on how to grow and protect their advertising businesses. Starting today, ThinkMedium is partnering with Sincera to help provide answers.

It's nearly spring, and we're dusting off domains that don't belong in our dataset.

The industry-leading Marketecture podcast had an "end of 2023 review" episode, and has named Sincera as the hottest early stage startup in AdTech.

IAS announced their new MFA AI solution, with metadata from Sincera.

We’ve been really excited to see the interest and adoption of our new Ads-to-Content-Ratio (A2CR) metrics. We’ve been collecting a lot of feedback from customers + the larger ad tech community, and we would like to announce some changes to the A2CR Methodology.

Sincera Raises 4.2m In Seed Funding To Accelerate Development + Adoption Of Digital Advertising’s First “Metadata Engine”

We have dropped our lookback window in the "Deployed Identifiers" chart from 365 to 180 days.

We're experimenting with using a registration wall - but don't worry, anonymous access is still available for the core Sincera dashboard.

A popular, identity-focused header-bidding wrapper deployed across over 2,500+ domains, including Time, The LA Times and Barstool Sports, ignores user consent, bypasses Prebid consent controls, injects identifiers into programmatic bidding traffic, and overwrites existing identifiers.

Let's roundup the latest industry stories that feature Sincera.

California fined Sephora over a million dollars for ignoring the GPC opt-out signal. Who else is at risk?

Making it easier to see the software + partners a publisher uses with the all-new "Tech Stack" feature.

Today, we’re announcing the availability of a new metric on Sincera - something we’re calling Identifier Absorption. 

Starting March 3rd, we're rolling out "Verified Integrations" to select partners on Sincera.

As of March 1st 2022, we've updated the way we measure identifier deployment and integrations - what we're calling ID Methodology 2.0.