AdExchanger's Allison Schiff reports on more shady publisher practices unveiled by Sincera's metadata.
'Sincera, a startup that gathers and supplies metadata to the ad tech ecosystem, observed this practice while helping The Trade Desk investigate traffic anomalies across examples of multiple domains owned by the same publisher.
Digging in, Sincera detected strange behavior among several URLs using domain prefixes affiliated with top publishers. These subdomains were created by the publishers and set to receive traffic from servers operated by third parties.'
Read the full story here: Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
AdExchanger's Allison Schiff reports on more shady publisher practices unveiled by Sincera's metadata.
'Sincera, a startup that gathers and supplies metadata to the ad tech ecosystem, observed this practice while helping The Trade Desk investigate traffic anomalies across examples of multiple domains owned by the same publisher.
Digging in, Sincera detected strange behavior among several URLs using domain prefixes affiliated with top publishers. These subdomains were created by the publishers and set to receive traffic from servers operated by third parties.'
Read the full story here: Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck