We've seen a growing number of publishers running multiple wrappers, not only on the top level of the page, but also within isolated iframes. These wrappers serve a variety of functions, but most often we see them deployed alongside video solutions or "full stack" monetization technology. To best represent publishers' full ad stack, we'll begin to include these detection in wrapper metrics, including:
and so on. We expect to see a slight increase in deployment counts and the potential for a temporary decrease in identity absorption as stats are generated.
Questions about wrapper data? We'd love to hear from you: hello@sincera.io.
We've seen a growing number of publishers running multiple wrappers, not only on the top level of the page, but also within isolated iframes. These wrappers serve a variety of functions, but most often we see them deployed alongside video solutions or "full stack" monetization technology. To best represent publishers' full ad stack, we'll begin to include these detection in wrapper metrics, including:
and so on. We expect to see a slight increase in deployment counts and the potential for a temporary decrease in identity absorption as stats are generated.
Questions about wrapper data? We'd love to hear from you: hello@sincera.io.