Ian Meyers
May 13, 2024

Expanding Sincera's Prebid Metrics to Iframes

Marketing
Expanding Sincera's Prebid Metrics to Iframes

We've seen a growing number of publishers running multiple wrappers, not only on the top level of the page, but also within isolated iframes. These wrappers serve a variety of functions, but most often we see them deployed alongside video solutions or "full stack" monetization technology. To best represent publishers' full ad stack, we'll begin to include these detection in wrapper metrics, including:

  • Wrapper Providers
  • Wrapper Versions
  • Wrapper Configurations
  • Wrapper Modules
  • Wrapper Identity Absorption
  • Wrapper GPID Telemetry

and so on. We expect to see a slight increase in deployment counts and the potential for a temporary decrease in identity absorption as stats are generated.

Questions about wrapper data? We'd love to hear from you: hello@sincera.io.

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Marketing

Expanding Sincera's Prebid Metrics to Iframes

Ian Meyers
Expanding Sincera's Prebid Metrics to Iframes

We've seen a growing number of publishers running multiple wrappers, not only on the top level of the page, but also within isolated iframes. These wrappers serve a variety of functions, but most often we see them deployed alongside video solutions or "full stack" monetization technology. To best represent publishers' full ad stack, we'll begin to include these detection in wrapper metrics, including:

  • Wrapper Providers
  • Wrapper Versions
  • Wrapper Configurations
  • Wrapper Modules
  • Wrapper Identity Absorption
  • Wrapper GPID Telemetry

and so on. We expect to see a slight increase in deployment counts and the potential for a temporary decrease in identity absorption as stats are generated.

Questions about wrapper data? We'd love to hear from you: hello@sincera.io.