Ian Meyers

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Marketing

Expanding Sincera's Prebid Metrics to Iframes

Sincera metrics will now include wrapper data from iframes

Marketing

Detecting Resold MFA Subdomains at Scale

Resold MFA subdomains pose a threat to savvy buyers -- can they be programmatically detected?

Company News

Sincera Spring Cleaning

It's nearly spring, and we're dusting off domains that don't belong in our dataset.

Who's Afraid of AG Bonta?

California fined Sephora over a million dollars for ignoring the GPC opt-out signal. Who else is at risk?

ID Stuffing Across Wrappers

A popular, identity-focused header-bidding wrapper deployed across over 2,500+ domains, including Time, The LA Times and Barstool Sports, ignores user consent, bypasses Prebid consent controls, injects identifiers into programmatic bidding traffic, and overwrites existing identifiers.

Deployed Identifiers Lookback Period

We have dropped our lookback window in the "Deployed Identifiers" chart from 365 to 180 days.