The Trade Desk announced their list of top 100 most popular and engaging digital publishers across all digital channels (including web, Connected TV, digital audio, etc.) in partnership with Sincera.
'To decide who made the list, The Trade Desk used its own data and worked with metadata firm Sincera to provide data on the programmatic world outside of the DSP’s own bidstream, Doherty said. These signals are also used to decide SP500+.'
Read the exclusive from Adweek's Catherine Perloff and download The Trade Desk's Sellers and Publishers Report.
The Trade Desk announced their list of top 100 most popular and engaging digital publishers across all digital channels (including web, Connected TV, digital audio, etc.) in partnership with Sincera.
'To decide who made the list, The Trade Desk used its own data and worked with metadata firm Sincera to provide data on the programmatic world outside of the DSP’s own bidstream, Doherty said. These signals are also used to decide SP500+.'
Read the exclusive from Adweek's Catherine Perloff and download The Trade Desk's Sellers and Publishers Report.