Allison Schiff of AdExchanger recently reported Sincera's findings of Content IQ arbitraging and reselling clickbait subdomains on behalf of brand-name publishers. As of May 12, Perion quietly shut down Content IQ's operation.
On May 12, less than two days after Sincera published its research, Perion – the public ad tech company that owns Content IQ – quietly and briskly shut down Content IQ’s entire MFA network. That same day, Content IQ’s writers lost their jobs without warning.
Read the full story here.
Allison Schiff of AdExchanger recently reported Sincera's findings of Content IQ arbitraging and reselling clickbait subdomains on behalf of brand-name publishers. As of May 12, Perion quietly shut down Content IQ's operation.
On May 12, less than two days after Sincera published its research, Perion – the public ad tech company that owns Content IQ – quietly and briskly shut down Content IQ’s entire MFA network. That same day, Content IQ’s writers lost their jobs without warning.
Read the full story here.