Mike OSullivan

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Free Access to Sincera's Industry Dashboard

Free Access to Sincera continues - but registration is now required. Learn why.

Providing Publishers with Insights & Support

Sincera has been hearing all sorts of questions from publishers on how to grow and protect their advertising businesses. Starting today, ThinkMedium is partnering with Sincera to help provide answers.

Marketing

Sincera Support for MFA AI by IAS

IAS announced their new MFA AI solution, with metadata from Sincera.

Marketing

Marketecture names Sincera "hottest early stage startup" in 2023

The industry-leading Marketecture podcast had an "end of 2023 review" episode, and has named Sincera as the hottest early stage startup in AdTech.

Updated A2CR Methodology

We’ve been really excited to see the interest and adoption of our new Ads-to-Content-Ratio (A2CR) metrics. We’ve been collecting a lot of feedback from customers + the larger ad tech community, and we would like to announce some changes to the A2CR Methodology.

Company News

Announcing our Seed Funding

Sincera Raises 4.2m In Seed Funding To Accelerate Development + Adoption Of Digital Advertising’s First “Metadata Engine”

ID Methodology 2.0

As of March 1st 2022, we've updated the way we measure identifier deployment and integrations - what we're calling ID Methodology 2.0.

Verified Integrations

Starting March 3rd, we're rolling out "Verified Integrations" to select partners on Sincera.

Introducing Identifier Absorption

Today, we’re announcing the availability of a new metric on Sincera - something we’re calling Identifier Absorption.

Publisher Tech Stack

Making it easier to see the software + partners a publisher uses with the all-new "Tech Stack" feature.

Sincera in the News

Let's roundup the latest industry stories that feature Sincera.

Sincera Registration

We're experimenting with using a registration wall - but don't worry, anonymous access is still available for the core Sincera dashboard.